GRAPHIC DESIGN | MARKETING COMMUNICATIONS
THE YMCA OF SAN FRANCISCO differs from any other YMCA there is, as they center their work around diversity, equity & inclusion, rather than Christianity. The Y brand consists of rounded fonts, shapes, icons, people-centered imagery, & bright color families, to emulate the Y's approachable & all-inclusive mission & values to promote youth development, healthy living, & social responsibility. I've adopted these guidelines to continue to tell the Y's story across many different mediums, with my own flair & aesthetic.
YOUTH DEVELOPMENT
The Y believes in our youth, which is why a huge portion of the Y is dedicated to youth development. I've designed educational materials, program collateral, as well as apparel for various youth programs association-wide. Some of my favorite pieces I created were Inventor buttons for Thingamajig, an annual STEAM event held for youth, hoodies for Summer Camp & Model United Nations, & an educational packet filled with curriculum surrounding queerness in the animal kingdom.
HEALTHY
LIVING
The YMCA provides space for families & community members to lead healthy lives no matter their lifestyle or fitness level. Aside from instructed classes designed for various age groups & personalized training, the Y holds an annual bike ride for family members & community members of all bike types & bike-riding levels, to participate in a bike ride through the Marin Headlands. I created participant collateral for the 2021 bike ride.
SOCIAL RESPONSIBILITY
The Y leads by example & strives to create positive change by connecting people of all generations, backgrounds & perspectives through their core value of social responsibility. Annual campaign, along with community members that are able to donate, work hand-in-hand to keep the Y doing what it does. I created various pieces of collateral to ensure the Y's message reaches potential & returning donors.
