The YMCA brand consists of rounded fonts, shapes, icons, people-centered imagery, & bright color families to emulate the Y's approachable & inclusive mission & values to promote youth development, healthy living, & social responsibility. As the Y's Lead Graphic Designer, I adopted their guidelines to continue to tell their story across mediums.
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ABOUT
nonprofit
san francisco association
worldwide org
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SERVICES
graphic design
art direction
creative direction
illustration
photography
marketing
communications
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CREATIVE ROLES
celïne lota
lead graphic designer
marcom specialist
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TIMELINE
3 years
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YOUTH DEVELOPMENT
The Y believes in our youth, which is why one of their core pillars is youth development. I've designed educational materials, program collateral, as well as apparel for various youth programs association-wide. Some of my favorite piece I've created were Inventor buttons for Thingamajig–an annual STEAM event held for youth, hoodies for Summer Camp & Model United Nations, & an educational packet filled with curriculum surrounding queerness in the animal kingdom.
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HEALTHY LIVING
The Y provides space for families & community members to lead healthy lives no matter their lifestyle or fitness level. Aside from instructed classes designed for various age groups & personalized training, the Y holds an annual bike ride for family & community members of all bike types & bike-riding levels, to participate in a bike ride through the Marin Headlands. I created participant collateral for the 2021 bike ride. This is one of the many ways the Y works to uphold another one of their core pillars, healthy living.
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SOCIAL RESPONSIBILITY
The Y leads by example & strives to create positive change by connecting community across generations, backgrounds, & ways of life through their third core value of social responsibility. Through annual campaign & the support of generous donors & community members, the Y is able to continue their mission-driven work. In 2020, I created collateral that aided in the Y exceeding several of target goals.
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REFLECTION
These are just a few of the projects I hold closest to my heart. In my three years working with the Y, I gained invaluable experience & had the privilege of building & being supported by community—while contributing work that felt meaningful & aligned with my values.
