Fellowship for Liberated Futures is an initiative & 18-month transformative program designed to empower & support black women & femme leaders in the social sector by providing both space & conditions for rest.
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ABOUT
women-owned
bipoc-owned
nonprofit sector
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SERVICES
brand strategy
brand identity
website design
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CREATIVE TEAM
celïne lota
art director
graphic designer
ivellisse morales
creative director
brand strategist
vertel jackson
creative producer
project manager
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TIMELINE
3 months
CHALLENGE //
Fellowship for Liberated futures needed a brand that embodied their mission to support & empower black women & femmes to recognize & acknowledge rest as a birthright & not a luxury. The challenge was to clarify our positioning, define our audience & create a visual identity for an initiative that would be the first of its kind– one that that would emulate feelings of tranquility while exercising rest as a form of resistance.
APPROACH //
We began by defining who we are, establishing who we are not, & who it was we wanted this program to reach & speak to. From there, we developed a bold visual identity rooted in an essence of familiar comfort & nostalgia– equipped with a website, & an array of print & digital materials that encapsulated the bold, integral, trustworthy, caring, & unapologetic force that is Fellowship for Liberated Futures.
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ICONOGRAPHY
We created iconography that reflect Fellowship's purpose, mission & values. These icons have been used across digital & print materials as well as highlight thumbnails on Instagram.
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RESILIENCE RESET
We adapted some of Fellowship's brand identity when developing a sub-brand identity for a virtual series called 'Resilience Reset.' This series offers guided meditation sessions that celebrate rest as a revolutionary practice where busy individuals are invited to take time away from the demands of their busy days to create space for self-grounding in collective care.
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REFLECTION
Unbeknownst to the creative team & myself, Fellowship for Liberated Futures was originally birthed from a pinky promise between the partners– we hadn't heard until launch, that our work had brought their vision & identity full circle in more ways than we knew.
