Honey Bucket 2.0 is a rebrand & conceptual project I worked on in a branding class at the Academy of Art University. This body of work is one I am especially proud of & plan to build out further.
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ABOUT
portable sanitation
washington-based
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SERVICES
brand identity
conceptual design
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CREATIVE TEAM
celïne lota
creative director
art director
oraya hunter
graphic designer
jacob galli
brand strategist
copywriter
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TIMELINE
3 months
CHALLENGE //
Our final project of the semester was to break up into groups & decide on a company to rebrand– the catch was to choose an unsavory company, & no two groups in the class can choose a company within the same industry. It was my idea to go with Honey Bucket, a portable sanitation company. With some persuasion, my group mates were excited about the project, though our instructor had his doubts we'd be successful in turning around this execution.
APPROACH //
We began our process with asking some very important questions: Are we going to change the name? How about the colors? Who would be our target market? How could we improve what already exists to appeal to said target market? Once we got very clear on those, we developed moodboard to keep ourselves on track when in design mode. From there, we created a clean visual identity, along with some concept drawings of the newly design porta potties.
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STRATEGY & POSITIONING
We thought the name was ironically appealing, so we decided to keep it & simply brand 'Honey Bucket 2.0' as an extension of Honey Bucket's usual services. We re-worked the colors & gave them a more sleek & modern look to lean more into the experiential market: outdoor music festivals, concerts, retreats, & weddings– experiences that are often disrupted by the human need to have 'to go' & put the entire experience on pause for some nose-pinching relief.
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CONCEPT SKETCHES
Rather than killing the ambiance, Honey Bucket 2.0's modified units would ensure an efficient, unique, & more pleasant porta-potty experience without compromising comfort & cleanliness.
Our different units incorporate various elements such as Poo-Pourri, the 'before-you-go' bathroom spray, vinyl wall paper, faux textures, & solar paneling to power the LED lights & hands-free sanitary technology.
This rebrand was inspired by modern architecture. Our approach was to create an experience that was cleanly, elegant, & most of all inviting. When redesigning the logo, print collateral, & reimagining the maintenance uniform, we wanted to instill a sense of pride & excitement for anyone setting foot in one of these units, whether to clean it, or use it.
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REFLECTION
By the end of the semester, our once doubtful instructor & classroom of non-believers were astonished & fully engaged with the final execution of our work. I continue to showcase this rebrand project because it holds a very special place in my heart & in my journey as a creative–one that centers my work in working through the muck & the grime, to to rise up from the mud in triumph.
