Lead Liberated is an organization that equips leaders in education with the tools & the training to interrupt racism within themselves & their organizations in order to co-design antiracist learning cultures.
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ABOUT
bipoc-led
oakland-based
nonprofit org
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SERVICES
marketing comms
graphic design
copywriting
brand strategy
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CREATIVE TEAM
celïne lota
art director
lead graphic designer
ivellisse morales
creative director
lead brand strategist
lead copy writer
idelle de la peña
project manager
marcom specialist
aaron joseph
graphic designer
web developer
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DURATION
9 months
3 month extension
CHALLENGE //
Absent of an internal marketing team, lead liberated brought us on a 9-month contract to revamp their website & freshen up their print & digital marketing materials to assist in further promoting their mission & purpose. These marketing materials consisted of social media graphics, banners, flyers, presentation decks, impact reports, & emails blasts— all of which were converted into templates for future use.
APPROACH //
We began our process by asking all the questions to better understand Lead Liberated, & get clear on who they are, the work they do, & who they serve, as well as who they are not, what work they don't do, & who they don't serve. From there, we familiarized ourselves with their existing brand guidelines & assets, to then reimagine their website, print & digital marketing assets such as flyers, banners, social media post templates, email blasts, & impact report.
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ONE-PAGERS
Lead Liberated had a very basic 'word doc' aesthetic for every single one of their 5 one-pagers, with nothing but varied photos & titles to differentiate one from the other. I redesigned each, taking special care to break up the information in such a way that would be more easily digestible for viewers.
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IMPACT REPORT
We collaborated with the Lead Liberated team to collect & refine the data points needed to communicate & visually convey the impactful work they've done in 2025 for their first ever Impact Report.
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SOCIAL MEDIA
+ EMAIL MARKETING
Similar to their one-pagers, Lead Liberated needed some support with their social media presence & email blasts–we produced, designed, & deployed messaging & branded graphics for both, boosting views, clicks, shares, & overall engagement.
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REFLECTION
While building brands from the ground up is at the core of my practice, I find just as much joy in stepping in to gently rework & refine existing identities—offering fresh perspective where the foundation is already strong. Our work with Lead Liberated was exactly that: supporting a brand that was already working, & helping it stretch a bit further into its own potential. Lead Liberated saw our impact & extended our contract into the end of the year.
